Dr. S. Kavitha, Director and Professor

Dr. S. Kavitha is the Director and a Professor at TIBM. She has 23 years of teaching experience and 3 years of industry experience.

Education

She studied Computer Technology (B.Sc.) in Coimbatore, then completed an MBA at PSGR Krishnammal College for Women, Coimbatore, and an MCA at Bharathidasan University, Tiruchirappalli. She also holds an M.Phil. from Alagappa University, qualified UGC-NET in Management in 2006, and earned her Ph.D. from Anna University. She was a gold medallist in both her MBA and MCA, and is an Accredited Management Teacher (Information Technology) of the All India Management Association (AIMA).

Research and teaching

Recognised doctoral supervisor: five Ph.D. scholars and one M.Phil. scholar have completed their degrees under her guidance.
Completed a Major Research Project sponsored by the Indian Council of Social Science Research (ICSSR), and is working on an ICSSR special research project.
Organised faculty development programmes, short-term training programmes and national and international conferences funded by government agencies.
Resource person for faculty development programmes and workshops on management research, technology in teaching, digital marketing and artificial intelligence in education.
Member of the Board of Studies of autonomous management institutions, and a reviewer for peer-reviewed journals.
Consultancy in market research, search engine optimisation (SEO) and email marketing.

International teaching

Taught an online programme on social media marketing for students of CETYS University and its partner institutions.
Co-taught with a faculty member of San Diego State University, USA, under the Collaborative Online International Learning (COIL) initiative.
Gave an online session on digital marketing to students of the Faculty of Industrial Management, Universiti Malaysia Pahang Al-Sultan Abdullah, in December 2024.

Before joining TIBM she led the ACBSP international accreditation process at GRG School of Management Studies as its Champion.

Awards

Best Faculty Award, GRG Trust (2018)
Best Professor in Management, Association of Management Professionals
Academic Excellence Award, Institute of Researchers

As Director

At TIBM she leads work on academic quality, faculty development, research, links with industry and student employability.

Publications

Journal papers

Kavitha S, Sree Remya SR, “Emotional Consumers and Online Impulse Purchase: Analysing Affective Reaction”, International Journal of Environmental Sciences, ISSN: 2229-7359, Vol.11, No.20s, 2025, SCOPUS indexed
Kavitha S, Monisha LS (2025), “Unlocking Brand Engagement: The Impact of Lakme’s Influencer Marketing Strategy on Instagram”, Journal of Marketing & Social Research, ISSN (Online): 3008-0711, Vol. 2, Issue 2 (Mar-Apr 2025), ABDC indexed – C Category
Kavitha S, Sree Remya SR PhD (2024), “Exploring the 4Ps’ Influence on Online Impulse Buying Behaviour and Responsible Buying Behaviour: A SOR Model”, Srusti Management Review (SMR), Vol. XVII, Issue – II, Jul. – Dec. 2024, PP 208-224
Kavitha S, Archana R Motta (2024), “Analyzing consumer purchase behaviour in the context of mobile phones: Webrooming Vs Showrooming”, “Journal of Informatics Education and Research”. Volume 4, No.3 (2024), ABDC Journal – C Category
Kavitha S, Monisha L S (2024), Lakmé’s Successful Engagement with Instagram Customers through Influencers on Instagram. Educational Administration: Theory and Practice, 30(5), 8747–8754, May 2024, Scopus Indexed
Kavitha S, Monisha L S (2024), A Study on How Businesses Make Use of Instagram as a Marketing Tool with the Help of Influencers, IPE Journal of Management, ISSN 2249-9040 Volume 14, No 1, January-June 2024, UGC CARE list
Kavitha S, Thennarasi, P (2023), Improving Online Brand Equity through Modern website design: A Customer Perspective, Journal of Indian School of Political Economy, Volume 35,No:09, July – December 2023, pp:37-45 (ISSN: 0971-0396)
Kavitha S & Sree Remya SR (2023), “Examining the influence of promotional techniques, website and app features of online retailers on impulse buying behavior, Journal of Oriental Institute, Vol 72, Issue 3, No 13, 2023, pp: 123-137, UGC Care, Group 1 (ISSN – 0030-5324)
Kavitha S & Lakshmi AS (2022), A Study on the User Satisfaction of Cloud ERP among MSMEs in Coimbatore, International Journal of Humanities, Law and Social Sciences, Vol 9 (2), No. 8, pp. 156-161 (ISSN 2348-8301) (UGC Care I Journal)
Kavitha S & Archana R Motta (2022), A literature review on Webrooming and Showrooming Consumer Behaviour – A Conceptual Study, Shodhsamhita, Volume VIII, Issue 17 (ISSN: 2277-7067) (UGC Care 1 Journal)
Kavitha S & Lakshmi AS (2022), The Impact of Cloud ERP on the perceived performance of small and medium enterprises in Coimbatore, Journal of Management and Entrepreneurship, Vol. 16, No.1 (VII) (ISSN:2229-5348) (UGC Care 1 Journal)
Kavitha S (2022), Cyber Security Awareness among Women Users – An empirical study, PRERANA, Volume 13, Issue 2 (ISSN: 0974-908X)
Kavitha S & Haritha P (2020), Impact of Customers Experience on Customers Intention to Repurchase Cellular Services in Coimbatore City, ShodhSarita, Volume 7, Issue 28 (UGC Care 1 Journal)
Kavitha S (2020), Adoption of Digital Marketing among MSMEs in Coimbatore – An Empirical Study, Social Sciences and Humanities International, Volume 1, Issue 3 (ISSN: 2348-2397)
Kavitha S & Lakshmi AS (2019), The impact of Enterprise Resource Planning implementation in textile industries, Asian journal of Multidimensional Research, Vol 8, Spl issue 5 (ISSN: 2278 – 4853)
Kavitha S & Maheswari R (2019), Artificial Intelligence in Indian Health Care, Asian journal of Multidimensional Research, Vol 8, Spl issue 5 (ISSN: 2278 – 4853)
Kavitha S & Bhuvaneswari R (2019), A Study on Factors involving the Usage of social media on Investment Decision Making with Reference to Investors of Selected Stock Broking Houses in Coimbatore, Indian Journal of Economics and Development, Volume 7, Issue 1 (ISSN 2320-9836)
Kavitha S & Haritha P (2018), A Study on the relationship between Customer Experience, Customer Commitment and Customer Advocacy among Telecom Subscribers in Coimbatore district, International journal of basic and applied research, Volume 8 Number 8 (ISSN: 2349-1965)
Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Impact of Promotional Campaigns on Utilization of Government Healthcare Schemes among Rural Women in Coimbatore, Indian Journal of Economics and Development, Volume 6, Issue 8 (ISSN 2320-9836)
Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Usage of Government Healthcare Promotional Programmes among Women in Rural Coimbatore, International journal of basic and applied research, Volume 8, Number 8 (ISSN: 2349-1965)
Kavitha S & Haritha P (2018), A Study on Customer Experience and its Relationship with Repurchase Intention among Telecom Subscribers in Coimbatore District, International Journal of Management Studies, Volume V, Issue-3 (ISSN 2231-2528)
Kavitha S (2018), Social Media impact on the Personality Development of Gen Y – An Empirical Study among the College Students, Indian Journal of Applied Psychology, Volume 55 (ISSN: 0019-5073)
Kavitha S & Bhuvaneswari R (2017), Usage of social media among Equity Investors with special reference to stock broking firms in Coimbatore, Management Today, Volume 7, No-4 (ISSN: 2348-3989)
Kavitha S, Sadhasivam P & Saranya R (2017), A Study on the Level of Satisfaction of Women on the Performance of Primary Healthcare Centres in Coimbatore District, International Journal of Management Studies, Vol-IV, Special Issue-4 (ISSN:2232-1608)
Kavitha S (2017), Factors Influencing Satisfaction on E-Banking, Aims International Journal of Management, Volume 11, Issue 2 (ISSN:1939-7011)
Kavitha S & Bhuvaneswari R (2017), Influence of social media on Investment decision making with special reference to the stock market, Intercontinental Journal of Finance Research Review, Volume 5, Issue 5, Special Edition 1 (ISSN:2321-0354)
Kavitha S & Saranya R (2017), A study on Government Healthcare Promotional Campaign for Women in Rural Coimbatore – An Empirical Study, Journal of Management and Science, Volume 1, (ISSN:2250-1819)
Kavitha S & Haritha P (2017), Building Customer Loyalty through Customer Experience Management, Journal of Management and Science, Volume 1 (ISSN: 2249-1260)
Kavitha S & Bhuvaneshwari R (2016), Impact of Social Media on Millennial – a Conceptual Study, Apeejay Journal of Management and Technology, Volume 4, Issue I (ISSN:0974-3294) (UGC Care 1 Journal)
Kavitha S (2015), Usage of social media in Workplace – a conceptual study, Apeejay Journal of Management and Technology, Volume 3, Issue I (ISSN:0974-3294) (UGC Care 1 Journal)
Kavitha S (2014), Features determining the success of e-CRM – An Empirical investigation in banks, Journal of International Academic Research for Multidisciplinary (JIARM) (ISSN: 2320-5083)
Kavitha S (2014), E-Banking and Customer Perception – A Conceptual Study, Elixir International Journal – Elixir Marketing Management (ISSN:2229-712X)
Kavitha S, Employee Empowerment – A Conceptual Study, Shanlax International Journal on Management, Vol1, No.2 (ISSN: 2321-4643)
Kavitha S (2013), Employees’ Perception on Electronic Customer Relationship Management in banks – an Empirical Investigation in Tamil Nadu, International Journal on Customer Relations, Vol 1, Issue 1, PP: 25-30, (ISSN:2320-7515)
Kavitha S (2013), Employee Perception on ECRM in Banks – An Empirical Investigation, International Journal of Current Research, 5, Issue, 03, pp.415-418 (ISSN: 0975-833X)
Kavitha S (2012), An Empirical Investigation on Electronic Customer Relationship Management in Banks – Employee perception, International Journal on Engineering and Management (IJEM), Vol4: No.1, pp-21-29 (ISSN: 0975-4490)
Kavitha S & Data Mining – A tool to build Customer Relationships in banks, International Journal of Advanced Computer Applications (IJACA), Vol2: Issue 1
Kavitha S & Lakshmi A, Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation”, Journal of Computer Information Systems (JCIS)– Issues in Information systems, Vol 12, Issue 1, pp: 436-444, (ISSN: 1529-7314)
Kavitha S (2011), Customer perception on Electronic Customer relationship management in banks – An Empirical Investigation, International Journal of Research in Commerce and Management (IJRCM), Volume No.2, Issue No.1, pp: 122-134, (ISSN 0976-2183)
Kavitha S (2011), E-CRM in Banks – An Empirical Study, International Journal of Management, Entrepreneurship, and Technology (IJMET), Vol1, Issue 1, ISSN: 2162-157X
Kavitha S (2011), An Empirical Investigation on e-CRM in Banks, Asia-Pacific Business Review, Volume VII, Number 4, pp: 115-124, (ISSN: 0973-2470)
Kavitha S (2011), Influence of demographic variables on Customer Perception on E-CRM in banks– An Empirical Investigation in Tamil Nadu, ENQUETER, Vol 1, Issue:2, pp: 9-15, (ISSN: 2249-1473)
Kavitha S (2009), Customer Relationship Management Practices in Corporation Bank, Erode, NISMA, Vol 111, No.1, pp: 31-46, (ISSN: 0973-3957)

Case study

Kavitha S, Jugaad to Innovate Faster, Cheaper and Better – A Case Study, Case Centre, the Case Clearing House of Great Britain and Ireland, July 2023.

Books

Kavitha S (2023), Information Technology for Cyber Security, COSMAS Scientific Publications, 1/e, ISBN: 978-81-963112-7-8

Conference proceedings

Kavitha S & Archana Motta (2024), Analysing Consumer Purchase behavior in the context of Mobile phones: Webrooming Vs Showrooming: 15 th International Conference and Research consortium in Marketing – Sustainable Marketing: A Conscious Consumerism and Public Policy Perspective, ISBN – 978-93-822931-1-8 pp:77, IBA publications, January 2024
Kavitha S & Sree Remya SR (2023), The study of the impact of different online review platforms on purchase decision, Information Technology and Digital India, ISBN – 978-93-5658- 063-3, pp: 7-18, Urania Publishing House, Odisha, Sep 2023, pp: 7-18
Kavitha S, Monisha LS (2022), Marketing on Instagram, How businesses make use of Instagram as Marketing tool, Digital Transformation and Sustainability in Business (Ed.), PSG College of Arts and Science, pp.97-103(ISBN No.: 978-93-94623-00-2)
Kavitha S et al (2020), A Study on Workaholics, Work Life balance and Self-Determination Perspective of Women Constable in Coimbatore City, International CEO Communication, Economics, Organization & Social Sciences Congress (Ed.), International Gorazde University, International Vision University, BoluAbantIzzetBaysal University, İstanbul Nişantaşı University, CEO TEKMER and Dilkur Academy, PP 79(ISBN: 978 – 605 – 06656 – 3 – 5)
Kavitha S, Bhuvaneshwari R (2017), Impact of social media on Personality Development among the millennials: A conceptual study, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, (ISBN: 978-93-86537-32-4)
Kavitha S, Saranya R (2017), A Study on the impact of Advertisement on women specific government healthcare schemes in Coimbatore district, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, (ISBN: 978-93-86537-32-4)
Kavitha S (2016), Usage of social media in Business – A Conceptual study, 3I – Intelligence, Innovation and Inclusion, Pondicherry University
Kavitha S (2015), Employee Engagement – with special reference to Nirpara Sortex Rice Devision, Okkal, Kerala, Trends and perspectives in Management Research, Vivekanandha Institute of Information and Management Studies, (ISBN: 978-81-910601-0-2)
Kavitha S, E-Banking – Prospects and Challenges, erstwhile Anna University of Technology, pp:135-143
Kavitha S (2014), Application of Business Intelligence in Banks – A Conceptual study, Emerging Paradigms in Management Research, Vivekanandha Institute of Information and Management Studies
Kavitha S (2013), CRM in Banks – A Conceptual Study, New Vistas of Business Research, Vivekanandha Institute of Information and Management Studies
Kavitha S, Lakshmi A (2012), An empirical study on customer satisfaction on e-banking, Research in Management – A Contemporary Approach (Ed.), Vivekanandha Institute of Information and Management Studies, (ISBN – 978-81-9104-720-2)

Dr. S. Kavitha