Dr. S. Ruby Grace is an Assistant Professor in the Department of Management Studies. She holds a Ph.D. in Management from Annamalai University, an MBA from Alagappa University and a BBA, and specialises in human resource management and marketing.
She has published five research papers in Scopus-indexed and peer-reviewed journals, on omnichannel retailing, digital marketing, HR analytics, corporate wellness and consumer behaviour. She has written two books and several book chapters, and has presented papers at national and international conferences.
She has also served as association secretary, class in-charge, research guide and IMMAGS coordinator.
Publications
Journal papers
- Factors Influence the consumers’ Purchase Intention of Omnichannel in Tamil Nadu – The Seybold Report (Scopus Indexed), 2023.
- Customers’ Attitude Towards Omnichannel Marketing Retailing: An Empirical Study – Remittances Review, 2023.
- Quantifying the Relationship Between Corporate Wellness Programs and Employee Health Outcomes in India – Migration Letters, 2024.
- From Insight to Impact: Leveraging HR Analytics for Strategic Workforce Optimisation – International Journal of Environmental Sciences, 2025.
- Determinants of Retail Shoppers’ Purchase Intention in Omnichannel Retailing: An Integrated TPB–TAM Framework – Journal of Management, 2025.
Books
- Ruby Grace, S. (2025). Tourism and travel management. AN Publication.
- Anbukkarasi, V., Vasuki, B., Ruby Grace, S., & Gomathi, P. (2026). Digital marketing. Shanlax Publication.
Book chapters
- Ruby Grace, S. (2025). The impact of Digital Marketing on Consumer Purchase Decision. In Sustainable sourcing (pp. 148-152). Raj Rammohan Roy National Agency for ISBN-9788199579262 Caprice Printers
- Tharani, E., Bhavani, P., & Ruby Grace, S. (2026). Ethical issues of artificial intelligence in business. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 135–142). New Chennai Publications.
- Ruby Grace, S., Tharani, E., & Bhavani, P. (2026). AI applications in advertising and creative content development. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 167–172). New Chennai Publications.
- Bhavani, P., Ruby Grace, S., & Tharani, E. (2026). Artificial intelligence in behavioral science research. In G. Madhumita, G. Ahila, S. Jeevitha, & B. Vasuki (Eds.), AI-driven digital transformation across arts, science, management, and engineering: A systematic review (Vol. 1, pp. 173–179). New Chennai Publications.
